%0 Book Section %A Kington, Helen %A Chapman, Marion %A Clarke, Carole %A Beesley, Susan %T Principles of marketing %B BSAVA Manual of Small Animal Practice Management and Development %D 2012 %I British Small Animal Veterinary Association %R doi:https://doi.org/10.22233/9781910443156.25 %U https://www.bsavalibrary.com/content/chapter/10.22233/9781910443156.chap25