ViVet is a wide-ranging programme to support veterinary professionals to engage with innovation and to encourage innovators to engage with the veterinary professions when launching new products or services. In doing so it seeks to put veterinary professionals at the centre of innovation in the animal health sector. The programme showcases new technologies and businesses, and provides practical advice on launching new products and services, through online resources and events. Under the programme, regulatory advice and guidance will be made available to help veterinary professionals working at the forefront of Innovation or those from outside the profession seeking to bring new products or services to the veterinary or animal health market.