image of Communication
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Communication affects all members of the practice team. The development of communication skills is not solely the domain of the veterinary surgeon, but also applies to veterinary nurses, receptionists and practice managers. This chapters explains the principles of face-to-face communication, how to communicate with clients, the importance of communication within the practice, and external communication.

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17.1 Categorization of communication skills. These are interdependent and cannot be considered in isolation.
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17.2 This guide to the veterinary consultation has been developed based on the medical Calgary–Cambridge Guide and is now used at all UK veterinary schools. (Adapted from Radford ., 2006)
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17.3 The three ‘constant threads’ of a consultation.
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17.5 Open to closed ‘cone’. Starting with open questions and moving towards more specific points is an efficient way of eliciting information.
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17.6 Grouping of gathered information. Information should be processed into the biomedical history, background information and the client’s ideas, concerns and expectations (ICE) for the purpose of recording and presenting a history.
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17.7 The link between compliance and concordance.
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17.11 An example of an organizational communication structure within the practice. This example assumes that the owner is a veterinary surgeon.
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17.14 Experiential training in action: a simulated role play between a senior partner, a nurse and a veterinary graduate.
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17.17 Illustration of the breakdown of a £120 bill to a client. ‘Finance‘ includes all financial charges including bank charges, interest, depreciation and, in some cases, loan and HP interest.
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17.18 Moving annual turnover (MAT) can be analysed for a range of categories.


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