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Strategic and business planning

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Abstract

All veterinary practices should consider themselves to be businesses. In simple terms, a practice offers a product or a service to meet a customer need. The aim of this chapter is to give all veterinary practices, no matter what size, a workable guide to strategic and business planning. Strategy and planning should not be viewed as theoretical enigmas, but as essential tools for survival and growth.

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/content/chapter/10.22233/9781910443156.chap23

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23.3 Porter’s five forces.

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